Answer 1. Huawei’s own brand advantagenThe brand effect is feeded by consumers’ feedback on the product. As far as the entire Internet mobile phone industry is enlarged, Huawei’s excellent quality and leading technology have established its brand effect in the mobile phone industry. The advantages of brand effects directly affect sales. Therefore, while Huawei has become a well -known international brand, it has also brought more consumer groups.n2. Consumers’ vanity psychologynEveryone knows that the Huawei brand is becoming more and more well -known today, and the price of mobile phones has also developed towards 3000 . For many consumers, they will feel that cheap things are not good, the more expensive is the better. On the other hand, the more expensive Huawei mobile phone can show his identity. Huawei has grasped these psychology of consumers before daring to raise the price up.n3. Product quality and after -sales servicenCompared with Xiaomi and Meizu, Huawei has many after -sales service points across the country. This is not comparable to Xiaomi and Meizu. In addition, consumers are pursuing the quality of the product. Huawei also has great advantages on this basis. Huawei’s mobile phones rarely have product quality problems. All in all, compared to other mobile phones pursuing cost -effective, although Huawei lost its cost -effective, it won the product quality and after -sales service.n4. The emergence of Huawei mobile phones has filled the market vacancy of domestic high -end modelsnBefore Huawei mobile phones have been tried in the high -end market, the domestic mobile phone price is maintained below 3,000 yuan, and the high -end mobile phone market is a blank area. But now consumers’ economic level has grown rapidly, and mobile phones within 3,000 yuan can not satisfy the appetite of these users. On the basis of the original mobile phone, Huawei’s high -tech mobile phone is positioned in the high -end model market, which happens to meet the needs of these users. Therefore, these user groups will be attracted by them and buy at high prices. Although there are other mobile phone domestic brands starting to enter this market, it is too late, and the competitiveness is naturally not as large as Huawei.n5. Consumers’ “patriotism”nThe market situation of Apple mobile phones in China is also clear, because the smoothness of its system is loved by the majority of users, but the more Apple, the more Apple raises the price up. But now, many domestic mobile phone manufacturers have gradually caught up with the footsteps of Apple mobile phones. Apple mobile phones are no longer the only choice, so many consumers have chosen Huawei brand to resist the crazy squeezing of Apple mobile phone manufacturers. Some netizens said, “Instead of sending money to foreigners, it is better to develop money to domestic brands.”n6. Focusing is a powerful force.nArticle 1 of the “Huawei Basic Law” stipulates: “In order to make Huawei a world -class equipment supplier, we will never enter the information service industry. Through the re -dependent market pressure transmission, the internal mechanism will always be activated.” This place What contains has always been a mystery. In this regard, some editors of the “Huawei Basic Law”, even the book “Huawei Truth”, who had been selling, could not speak. The author of “Huawei Truth” concluded on the first Article of the Basic Law: “Ren Zhengfei’s thoughts are sometimes separated from corporate development goals and fall into the self -authority trap of the thinker.”nMany companies collapse is not because there are few opportunities, but because there are too many opportunities and too many choices. Too many traps pretended to be opportunities have made many companies enter the misunderstanding and cannot extricate themselves. Opportunities are the hot strategic resources. However, not all strategic resources can develop into a strategic industry. Some strategic resources can form a strategic industry, and some strategic resources can only provide the subject matter and imagination space for capital operation and strategic alliance, but they are not suitable for operating as a strategic industry. Only those strategists who are particularly calm will not be led by impulse and enthusiasm, and avoid those traps that disguise themselves as opportunities. There are not many strategic resources of Chinese companies, and strategic mistakes will cause the most valuable strategic resources to lose. Ren Zhengfei has enough self -knowledge. He knows how to distinguish the trap of pretending to be a chance and dressing into a trap.n7. Local research and development, grab the strategic highlandn Existence is the product of will. Biologist Richard Doukins found that in human social life, there is a cultural gene that is the same function as biological genes -Mim, which is the process of Mimm’s promoting social evolution. Borrowing the invention of Doukins, we called the Huawei tough guy’s technology -oriented spirit “Huawei Mimm”. The national psychological quality and technical quality formed by China for five thousand years has not supported first -class globalized companies. This fatal sorrow did not stop Ren Zhengfei from being decisive.nHuawei has chosen a industry -filled industry full of risks, technology independence, and developing high -tech national high -tech. In the Chinese switch market at that time, large -scale bureaus and user machines basically came from foreign telecommunications companies and their domestic joint ventures. People in the communication circle were very clear about the risk of this industry. Therefore, many people do not understand why Huawei has not made money at the fingertips, but goes to scientific research to pay for scientific research. However, Ren Zhengfei has his own opinion. He believes: “Huawei’s most basic mission is to survive. The driving force for technology development is to survive.”n8. Implement the strategy of indirect routes, Ren Zhengfei changes peace with land,nHuawei concentrated in the period of hard work in the domestic market and was known as Huawei’s “Ekkra Age.” With the indirect route strategy, Ren Zhengfei operates the most popular customer relationship for competitors. This is the most strange and controversial trick in Huawei history. At the time, Huawei and telecommunications bureaus of various places formed many joint ventures, such as Shenyang Huawei, Chengdu Huawei, Anhui Huawei, Shanghai Huawei, etc. These joint ventures have been an empty shell since the date of birth, which is very different from the usual joint venture. Huawei has never put products, especially products with technical content. The role of these companies is only to sign the bill. The funds of local operators and government investment joint ventures can even be paid by Huawei first. It is a wonderful idea to make the joint venture selling equipment and receipt as shareholders. Obviously, this not only promoted Huawei’s sales, but also unblocked long -term customer relationships. Moreover, this interest binding may also occur in a subtle effect during the corporate crisisn9. Cut the foot to perform, strengthen the process and systemn “The proportion of the spirit to material is three to one.” Ren Zhengfei recognized the words of Napoleon, which always focused on the spiritual role. In the arrangement and combination of many resources, he particularly emphasized cultural projects. Ren Zhengfei’s first set of atmosphere has determined the “Huawei Basic Law”. Huawei’s unique language and habits once became popular in China, and many companies have imitated them. However, when the “Huawei Basic Law” rose in China, Ren Zhengfei had decided to abandon this molding thing. The process of this transformation is quite intriguing.nRen Zhengfei has made a classic summary of the Huawei spirit of the Ekkili era. Oxford Management Review [Oxford.icxo] news: He said: “Developed companies are like a wolf. Wolf has three major characteristics: one is a keen sense of smell, the other is the indomitable and disregarded offensive spirit, and the third is the consciousness of group struggle. To expand enterprises, it is necessary to have these three characteristics of the wolf. “At that time, Ren Zhengfei’s grand ideal and instigated quotation slogan, sports -type internal communication method, became the most effective environment for the difficult environment. The way.nObjective, establish an overall solution to the set device 10.nRen Zhengfei’s strong thinking has created an endless overall solution of Huawei, and it is a bit overall to solve the smell of the collection. The “overall product” decomposes the product into the four levels: basic products, expected products, additional products, and potential products, which are integrated by the core interests or core value of customers. The “overall product” can be explained by a “1: 2: 7” statement in the automotive industry, that is, selling cars can only get 10%of profits, while the profit of selling maintenance is 20%, and the profit of selling accessories is as high as 70%. The value of the supply chain can only be maximized by service. Service is no longer a cost center, and services have become an important profit center or profit foundation. Low cost and differentiation are the two major competitive weapons in the manufacturing industry, and the new trend is that the manufacturing industry must build a competitive advantage to the overall products or overall solutions provided by providing more service services. Huawei is not engaged in communications operations, but its products and services have deeply cut into all the thin roots of the operator. Including the system construction, maintenance and management of all operators, including base station systems, operation systems, and informatization management, all spare parts and related products, various software, chips and services, Huawei can get involved. At the 2006 Beijing International Communication Exhibition, Huawei focused on showing comprehensive series of products and solutions such as mobile products, fixed network products, optical network products, wireless terminal products, data products, business and software. The depth extension of the supply chain has made Huawei’s all issues and links about the operator system. In such an overall solution, the operator has become a shell, and Huawei has become a content provider. Any extension and extension of the operator actually created a new market for Huawei. And sometimes, Huawei can better set up a new way for operators to dial or laid value -added to actively create new value for them.nQuestion Huawei ’s brand advantagenAnswer 1. Huawei ’s own brand advantage brand effect is given by consumers’ feedback from the product. As far as the entire Internet mobile phone industry is enlarged, Huawei’ s strong quality and leading technology have established its brand effect in the mobile phone industry Essence The advantages of brand effects directly affect sales. Therefore, while Huawei has become a well -known international brand, it has also brought more consumer groups. 2. As everyone knows the vanity of consumers, now the Huawei brand is becoming more and more well -known, and mobile phone prices have also developed towards more than 3000 . For many consumers, they will feel that cheap things are not good, the more expensive is the better. On the other hand, the more expensive Huawei mobile phone can show his identity. Huawei has grasped these psychology of consumers before daring to raise the price up. 3. Comparison of product quality and after -sales service Xiaomi and Meizu. There are many after -sales service points distributed throughout the country. This is temporarily incomparable to Xiaomi and Meizu. In addition, consumers are pursuing the quality of the product. Huawei also has great advantages on this basis. Huawei’s mobile phones rarely have product quality problems. All in all, compared to other mobile phones pursuing cost -effectiveness, although Huawei lost cost -effectiveness, it won product quality and after -sales service. 4. The emergence of Huawei mobile phones fills the market vacancy of domestic high -end models. Before Huawei mobile phones have been tried before the high -end market, domestic mobile phones are maintained below 3,000 yuan, and the high -end mobile phone market is a blank area. But now consumers’ economic level has grown rapidly, and mobile phones within 3,000 yuan can not satisfy the appetite of these users. On the basis of the original mobile phone, Huawei’s high -tech mobile phone is positioned in the high -end model market, which happens to meet the needs of these users. Therefore, these user groups will be attracted by them and buy at high prices. Although there are other mobile phone domestic brands starting to enter this market, it is too late, and the competitiveness is naturally not as large as Huawei. 5. Everyone’s market situation in China is also clear about the market situation of Consumer’s “patriotic feelings”, because the smoothness of its system is well received by the majority of users, but the more Apple, the more Apple raises the price up. But now, many domestic mobile phone manufacturers have gradually caught up with the footsteps of Apple mobile phones. Apple mobile phones are no longer the only choice, so many consumers have chosen Huawei brand to resist the crazy squeezing of Apple mobile phone manufacturers. Some netizens said, “Instead of sending money to foreigners, it is better to develop money to domestic brands.”nMore 23nBleak
Answer 1. Huawei’s own brand advantagenThe brand effect is feeded by consumers’ feedback on the product. As far as the entire Internet mobile phone industry is enlarged, Huawei’s excellent quality and leading technology have established its brand effect in the mobile phone industry. The advantages of brand effects directly affect sales. Therefore, while Huawei has become a well -known international brand, it has also brought more consumer groups.n2. Consumers’ vanity psychologynEveryone knows that the Huawei brand is becoming more and more well -known today, and the price of mobile phones has also developed towards 3000 . For many consumers, they will feel that cheap things are not good, the more expensive is the better. On the other hand, the more expensive Huawei mobile phone can show his identity. Huawei has grasped these psychology of consumers before daring to raise the price up.n3. Product quality and after -sales servicenCompared with Xiaomi and Meizu, Huawei has many after -sales service points across the country. This is not comparable to Xiaomi and Meizu. In addition, consumers are pursuing the quality of the product. Huawei also has great advantages on this basis. Huawei’s mobile phones rarely have product quality problems. All in all, compared to other mobile phones pursuing cost -effective, although Huawei lost its cost -effective, it won the product quality and after -sales service.n4. The emergence of Huawei mobile phones has filled the market vacancy of domestic high -end modelsnBefore Huawei mobile phones have been tried in the high -end market, the domestic mobile phone price is maintained below 3,000 yuan, and the high -end mobile phone market is a blank area. But now consumers’ economic level has grown rapidly, and mobile phones within 3,000 yuan can not satisfy the appetite of these users. On the basis of the original mobile phone, Huawei’s high -tech mobile phone is positioned in the high -end model market, which happens to meet the needs of these users. Therefore, these user groups will be attracted by them and buy at high prices. Although there are other mobile phone domestic brands starting to enter this market, it is too late, and the competitiveness is naturally not as large as Huawei.n5. Consumers’ “patriotism”nThe market situation of Apple mobile phones in China is also clear, because the smoothness of its system is loved by the majority of users, but the more Apple, the more Apple raises the price up. But now, many domestic mobile phone manufacturers have gradually caught up with the footsteps of Apple mobile phones. Apple mobile phones are no longer the only choice, so many consumers have chosen Huawei brand to resist the crazy squeezing of Apple mobile phone manufacturers. Some netizens said, “Instead of sending money to foreigners, it is better to develop money to domestic brands.”n6. Focusing is a powerful force.nArticle 1 of the “Huawei Basic Law” stipulates: “In order to make Huawei a world -class equipment supplier, we will never enter the information service industry. Through the re -dependent market pressure transmission, the internal mechanism will always be activated.” This place What contains has always been a mystery. In this regard, some editors of the “Huawei Basic Law”, even the book “Huawei Truth”, who had been selling, could not speak. The author of “Huawei Truth” concluded on the first Article of the Basic Law: “Ren Zhengfei’s thoughts are sometimes separated from corporate development goals and fall into the self -authority trap of the thinker.”nMany companies collapse is not because there are few opportunities, but because there are too many opportunities and too many choices. Too many traps pretended to be opportunities have made many companies enter the misunderstanding and cannot extricate themselves. Opportunities are the hot strategic resources. However, not all strategic resources can develop into a strategic industry. Some strategic resources can form a strategic industry, and some strategic resources can only provide the subject matter and imagination space for capital operation and strategic alliance, but they are not suitable for operating as a strategic industry. Only those strategists who are particularly calm will not be led by impulse and enthusiasm, and avoid those traps that disguise themselves as opportunities. There are not many strategic resources of Chinese companies, and strategic mistakes will cause the most valuable strategic resources to lose. Ren Zhengfei has enough self -knowledge. He knows how to distinguish the trap of pretending to be a chance and dressing into a trap.n7. Local research and development, grab the strategic highlandn Existence is the product of will. Biologist Richard Doukins found that in human social life, there is a cultural gene that is the same function as biological genes -Mim, which is the process of Mimm’s promoting social evolution. Borrowing the invention of Doukins, we called the Huawei tough guy’s technology -oriented spirit “Huawei Mimm”. The national psychological quality and technical quality formed by China for five thousand years has not supported first -class globalized companies. This fatal sorrow did not stop Ren Zhengfei from being decisive.nHuawei has chosen a industry -filled industry full of risks, technology independence, and developing high -tech national high -tech. In the Chinese switch market at that time, large -scale bureaus and user machines basically came from foreign telecommunications companies and their domestic joint ventures. People in the communication circle were very clear about the risk of this industry. Therefore, many people do not understand why Huawei has not made money at the fingertips, but goes to scientific research to pay for scientific research. However, Ren Zhengfei has his own opinion. He believes: “Huawei’s most basic mission is to survive. The driving force for technology development is to survive.”n8. Implement the strategy of indirect routes, Ren Zhengfei changes peace with land,nHuawei concentrated in the period of hard work in the domestic market and was known as Huawei’s “Ekkra Age.” With the indirect route strategy, Ren Zhengfei operates the most popular customer relationship for competitors. This is the most strange and controversial trick in Huawei history. At the time, Huawei and telecommunications bureaus of various places formed many joint ventures, such as Shenyang Huawei, Chengdu Huawei, Anhui Huawei, Shanghai Huawei, etc. These joint ventures have been an empty shell since the date of birth, which is very different from the usual joint venture. Huawei has never put products, especially products with technical content. The role of these companies is only to sign the bill. The funds of local operators and government investment joint ventures can even be paid by Huawei first. It is a wonderful idea to make the joint venture selling equipment and receipt as shareholders. Obviously, this not only promoted Huawei’s sales, but also unblocked long -term customer relationships. Moreover, this interest binding may also occur in a subtle effect during the corporate crisisn9. Cut the foot to perform, strengthen the process and systemn “The proportion of the spirit to material is three to one.” Ren Zhengfei recognized the words of Napoleon, which always focused on the spiritual role. In the arrangement and combination of many resources, he particularly emphasized cultural projects. Ren Zhengfei’s first set of atmosphere has determined the “Huawei Basic Law”. Huawei’s unique language and habits once became popular in China, and many companies have imitated them. However, when the “Huawei Basic Law” rose in China, Ren Zhengfei had decided to abandon this molding thing. The process of this transformation is quite intriguing.nRen Zhengfei has made a classic summary of the Huawei spirit of the Ekkili era. Oxford Management Review [Oxford.icxo] news: He said: “Developed companies are like a wolf. Wolf has three major characteristics: one is a keen sense of smell, the other is the indomitable and disregarded offensive spirit, and the third is the consciousness of group struggle. To expand enterprises, it is necessary to have these three characteristics of the wolf. “At that time, Ren Zhengfei’s grand ideal and instigated quotation slogan, sports -type internal communication method, became the most effective environment for the difficult environment. The way.nObjective, establish an overall solution to the set device 10.nRen Zhengfei’s strong thinking has created an endless overall solution of Huawei, and it is a bit overall to solve the smell of the collection. The “overall product” decomposes the product into the four levels: basic products, expected products, additional products, and potential products, which are integrated by the core interests or core value of customers. The “overall product” can be explained by a “1: 2: 7” statement in the automotive industry, that is, selling cars can only get 10%of profits, while the profit of selling maintenance is 20%, and the profit of selling accessories is as high as 70%. The value of the supply chain can only be maximized by service. Service is no longer a cost center, and services have become an important profit center or profit foundation. Low cost and differentiation are the two major competitive weapons in the manufacturing industry, and the new trend is that the manufacturing industry must build a competitive advantage to the overall products or overall solutions provided by providing more service services. Huawei is not engaged in communications operations, but its products and services have deeply cut into all the thin roots of the operator. Including the system construction, maintenance and management of all operators, including base station systems, operation systems, and informatization management, all spare parts and related products, various software, chips and services, Huawei can get involved. At the 2006 Beijing International Communication Exhibition, Huawei focused on showing comprehensive series of products and solutions such as mobile products, fixed network products, optical network products, wireless terminal products, data products, business and software. The depth extension of the supply chain has made Huawei’s all issues and links about the operator system. In such an overall solution, the operator has become a shell, and Huawei has become a content provider. Any extension and extension of the operator actually created a new market for Huawei. And sometimes, Huawei can better set up a new way for operators to dial or laid value -added to actively create new value for them.nQuestion Huawei ’s brand advantagenAnswer 1. Huawei ’s own brand advantage brand effect is given by consumers’ feedback from the product. As far as the entire Internet mobile phone industry is enlarged, Huawei’ s strong quality and leading technology have established its brand effect in the mobile phone industry Essence The advantages of brand effects directly affect sales. Therefore, while Huawei has become a well -known international brand, it has also brought more consumer groups. 2. As everyone knows the vanity of consumers, now the Huawei brand is becoming more and more well -known, and mobile phone prices have also developed towards more than 3000 . For many consumers, they will feel that cheap things are not good, the more expensive is the better. On the other hand, the more expensive Huawei mobile phone can show his identity. Huawei has grasped these psychology of consumers before daring to raise the price up. 3. Comparison of product quality and after -sales service Xiaomi and Meizu. There are many after -sales service points distributed throughout the country. This is temporarily incomparable to Xiaomi and Meizu. In addition, consumers are pursuing the quality of the product. Huawei also has great advantages on this basis. Huawei’s mobile phones rarely have product quality problems. All in all, compared to other mobile phones pursuing cost -effectiveness, although Huawei lost cost -effectiveness, it won product quality and after -sales service. 4. The emergence of Huawei mobile phones fills the market vacancy of domestic high -end models. Before Huawei mobile phones have been tried before the high -end market, domestic mobile phones are maintained below 3,000 yuan, and the high -end mobile phone market is a blank area. But now consumers’ economic level has grown rapidly, and mobile phones within 3,000 yuan can not satisfy the appetite of these users. On the basis of the original mobile phone, Huawei’s high -tech mobile phone is positioned in the high -end model market, which happens to meet the needs of these users. Therefore, these user groups will be attracted by them and buy at high prices. Although there are other mobile phone domestic brands starting to enter this market, it is too late, and the competitiveness is naturally not as large as Huawei. 5. Everyone’s market situation in China is also clear about the market situation of Consumer’s “patriotic feelings”, because the smoothness of its system is well received by the majority of users, but the more Apple, the more Apple raises the price up. But now, many domestic mobile phone manufacturers have gradually caught up with the footsteps of Apple mobile phones. Apple mobile phones are no longer the only choice, so many consumers have chosen Huawei brand to resist the crazy squeezing of Apple mobile phone manufacturers. Some netizens said, “Instead of sending money to foreigners, it is better to develop money to domestic brands.”nMore 23nBleak