How can e -commerce develop steadily: deepen from vertical to horizontal development

2012 is the cold winter of Chinese e -commerce companies. A batch of e -commerce companies that have fallen or acquired by mergers and acquisitions have made Chinese e -commerce on a pessimistic symbol. If we are familiar with the close -up clothing brand Vicana.com, the group purchase -based Treasure.com, the Leku Tian jointly created by the Lotte Group and Baidu, and the initial engraving that has been acquired by Fanke Eslite, and so on. However, while Chinese e -commerce was sung and spread to 2013, more e -commerce companies were rising, and the Chinese e -commerce Vipshop, which is currently known as the counterattack, announced the profit in the fourth quarter. It seems to be explaining to people that the spring of e -commerce has arrived. So, it has not been far in winter, and the breath of spring has come to face? Let’s analyze from the development of the development of the Chinese e -commerce business, why the Chinese e -commerce association is collectively falling into the downturn, and some people are still optimistic about Chinese e -commerce and have already already been optimistic about Chinese e -commerce companies and have already already. Began to make a comprehensive layout.
The saying in China said that siege is easy to keep the city, which means that it is easy to capture a city, but it is difficult to keep the city without being plundered by others. This sentence can not only be used in the military war, but also applies to the intense competitive shopping malls. Looking back on those e -commerce companies who fell in 2012, you will find that they only bloom like fireworks in our lives for a moment, and we are familiar with it, but soon, it falls. Why is it difficult for Chinese e -commerce to make profit and why Taobao keeps profitable, but the same open B2C platform, Dangdang.com, JD.com has always maintained a state of burning money? Why is Tencent, as the three major technology giants of China, Tencent. Once unknown, when the rapid development of e -commerce is still a collective downturn, we still focus on the development of other user service projects?
In the final analysis, one sentence summarizes that China’s e -commerce has not found a clear development path, and no one has been released yet. The four seas are accurate methods to save these e -commerce companies who are still struggling in the e -commerce world. Only the continuous burning money to save themselves, but in the end, it is difficult to escape the doom. When you sell yourself, although you are not a complete self under the wings of others, you can avoid the doom of falling in the case of unclear development methods. Or this is why our three mountains in the e -commerce industry are still three mountains, and it will not become more mountains or even replacement?
It reviews the course of our e -commerce development. It is not developed by relying on its own independent advantages, or operation methods, or the unique advantages, and this development is not excellent to the founders of our keen development and its means to quickly determine the direct goal. This Among them, we can see one or two from the current rapidly developing e -commerce brand Jingdong Mall. In the past few years, Liu Qiangdong can be called the most representative of the Chinese e -commerce rising era. In nine consecutive years, more than 200%of the rapid growth, and as many as one billion US dollars of financing, made JD.com’s creation quickly become one of the most awe of the opponent of the giant and his peers. In the ups and downs of the Chinese Internet for more than ten years, each wave of big trends has such a hero and adventurer, but similarly, there are also cases that have fallen rapidly from the illusion of capital crazy and wonderful stories. But at least at present, from JD.com’s increasingly stable basic disk, loyal user bases in first and second -tier cities, and a methodical sense of rhythm, it is difficult to get the answer to major mistakes in JD.
Nowadays, the city has been attacked. How to achieve steadily development on the premise of keeping the existing territory, it is not as easy as siege. The industrial structure facing the e -commerce of bidding farewell to the grass has become more complicated. One is that the major company’s illness appears, and the other is that the e -commerce industry enters the platform competition between a few giants from the barbaric growing grass age. It will lead to a situation where it is lost. For example, Dangdang.com, which is similar to Amazon’s book sales, is also one of the first batch of e -commerce companies in China to enter the e -commerce industry. However, due to the incorrect development model, it has been in a loss after the first time it is announced. Gradually reduce book sales.
Here, the author believes that after the rapid vertical growth of Chinese e -commerce companies, it should consider how to develop horizontally and deeply. The vertical development is very simple. It is to find development opportunities in a mature market, and can correctly guide your company to seize this development opportunity and combine this road with thousands of marketing networks. This is exactly what Chinese e -commerce lacks. Chinese e -commerce is currently in a period of downturn. Many e -commerce companies fall down or reduce market expansion plans, which also illustrates this.